Microsoft chairman Bill Gates said at the annual shareholders meeting on Tuesday that “Microsoft will take Zune even further by connecting Zune to the Windows PC or Xbox, there is a lot more coming there”.
Yes, Microsoft plans to extend the wireless capability of its new Zune device to PCs and the company’s Xbox 360 game console, according to Gates. Zune, Microsoft’s competitor to the iPod, shipped with the capability for users to share photos, videos and music between Zune devices. However, Gates says that eventually Microsoft will connect Zune to other Microsoft products that serve as content and entertainment platforms.
Gates says that Zune’s wireless connectivity is just one way Microsoft is changing how people enjoy and share various multimedia. “We’re changing entertainment from something you do in isolation to connected entertainment,” he says.
Connecting Zune with its Xbox 360 console seems like a logical next step for Microsoft, as the company is promoting both as devices to serve up a variety of multimedia content. Later this month, Microsoft will allow customers to download movies and television programs to their Xbox 360 gaming consoles through the Xbox Live Marketplace, an online store where Xbox users already can purchase game updates and other content.
To facilitate the Xbox video-downloading service, Microsoft signed a deal that allows it to sell or rent an initial 1,000 hours of programming from various broadcasting companies, such as CBS Broadcasting, Viacom’s MTV Networks and Paramount Pictures and Turner Broadcasting System. The company signed similar deals with record labels such as Sub Pop Records to provide some of the initial media on its Zune devices.
Source: ComputerWorld
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